How does the emergence of mobile technology, social media, geolocation services, and other tools used on tablets and smartphones alter the marketing equation?
The explosive growth of mobile devices is shaking the marketing industry at its core. For example, websites now need to be designed responsively (to shrink in accordance with screen size) and with a literally on-the-go user in mind. Companies now need to add an app to their litany of marketing vehicles. And the ability to geotarget means you can reach your users with ever-increasing specificity.
Indeed, mobile now takes a seat not at the end of the marketing process, but the beginning. The best marketers are baking a mobile strategy and tactics into their brainstorming and proposals. To do otherwise is to risk irrelevance.