Snapchat just announced a partnership with Square for “Snapcash,” a new way for people to send money to their friends. So now Snapchat is involved in payments and Square is involved with social, and I’d love to hear your thoughts on what that can mean for the two companies.
I understand the urge to seize the momentum while you’re the hot new startup, but there’s a difference between innovating and trying to do everything—between perfecting that which you excel at and grasping for solutions in search of problems.
What’s more, Snapcash introduces a branding problem. The service is predicated on transience and frivolity. Traditionally, these are not values we associate with our bank account.
Addendum (11/18/2014): Success!