Friday, May 8, 2015

Press Release Grader

Any thoughts about this new press release grader?

Someday, algorithms may replace writers. But we’re not there yet. There’s just too much to good writing—creating a narrative, developing a flow, delighting readers with surprises—which machines can’t replicate. Yet.

Even the most seemingly straightforward or banal content contains nuance. Such wisdom is part of what differentiates us from HAL.

As a PR pro, I welcome services like this. Rather than jeopardizing my job, they unintentionally underscore how difficult it is.

Addendum (5/11/2015): Success!

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