JRG in the News

Because the shoemaker’s son deserves better.

Tuesday, January 25, 2022

Email Personalization

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What are the biggest personalization mistakes companies make, why do they make them and how can they avoid them? Other than the obvious one ...
Friday, January 7, 2022

Why Certain Games Go Viral

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1. In a sense, there’s nothing really new about these new games. Fundamentally, they’re variations of the original idea: Rack up points in a...
Monday, June 22, 2020

Messaging Advice for Politicians During Black Lives Matters

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1. Advice you might have for candidates trying to show compassion, empathy, appropriate response to constituents during a crisis like COVID-...

What Makes the Baywatch Bathing Suit Timeless?

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The red Baywatch bathing suit — for both men and women — remains forever relevant for several reasons. First, consider the opening montag...
Monday, June 8, 2020

The Work Wardrobe, Post-Covid-19

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Working from home has dramatically relaxed the traditional office dress code. People we’ve never seen not in a business suit are now sudden...
Friday, February 21, 2020

Jeff Bezos’s Reputation

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He’s buying mansions like the rest of us buy sneakers. He’s buying a newspaper,  getting muscled up ,  getting divorced , getting hacked , ...
Monday, January 20, 2020

Email-Marketing Best Practices

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1. Don’t be a roach motel; make it easy for people to unsubscribe. There’s nothing worse than when you require people to jump through hoops,...
Thursday, July 25, 2019

3 PR Subjects That Colleges Need to Do a Better Job Teaching Students

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1. Business Writing Here’s a fact: If you graduate from college without the ability to write well, you should ask for your money back. Goo...
Friday, December 7, 2018

PR Winners and Losers of 2018

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Winners Disney When Disney fired Roseanne, it did so with swiftness and decisiveness. From tweet to termination took less than 12 hours . ...
Tuesday, October 2, 2018

Media-Monitoring Software

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I am looking for an interview on using media monitoring/social listening/PR analytics for benchmarking and competitive intel. I’m looking fo...
Friday, July 6, 2018

How to Negotiate Anything — From People Who Have Done It

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1. How did you negotiate? I didn’t — at least in the conventional sense. Instead, I named my fee, and when the prospect balked, I explaine...
Monday, July 2, 2018

PR Wins and Blunders of 2018

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Starbucks faced a truly terrible situation of its own making. Yet, ultimately, the company handled the crisis with transparency, leadership,...
Friday, February 2, 2018

How Do You Get Your Employees to Use Your Intranet?

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Do you have any tips on driving employees to the intranet? I have a couple sources but would like to have another. Anything mobile related? ...
Friday, October 20, 2017

Lulu Flunks Out of the CIA’s K9 Bomb-Squad School

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When most people of think of the CIA, we think of spies and torture. Homeland helped to humanize the agency, but now that the show is over,...
Tuesday, August 8, 2017

Should Google Have Fired the Engineer Who Said Women Aren’t Interested in High-Stress Jobs?

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I’m writing a quick follow-up about the Google engineer who was fired for writing a memo that questioned the company’s diversity initiatives...
Thursday, October 13, 2016

PR Lessons From Bob Dylan

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In honor of Bob Dylan winning the Nobel Prize for Literature (!), I’m looking for PR and communications lessons from his lyrics, life, perso...
Tuesday, February 2, 2016

Damage to Brand After Reporter’s Deceit

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Got a reaction to this firing of a reporter for allegedly fabricating quotes ? Did the Intercept stem the damage to the brand by acting qui...
Friday, January 15, 2016

One-App Wonders

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One of the stories I’m doing next week has the working title of “WTF Is Peach?” and I’m going to explore how brands can benefit from it (or ...
Tuesday, December 22, 2015

Anti-New Year's Resolutions

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There is always buzz circulating about New Year's Resolutions, but what about the anti-resolution? Send more emails . Email is a two-e...
Thursday, September 17, 2015

Google+

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Google has been phasing out of Google+ for a while now and now, they’ve finally removed its links and reviews from search results pages. If ...
Thursday, May 14, 2015

Emojis

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Starting Wednesday, you’ll be able to order pizza by tweeting the pizza slice emoji at Domino’s, and then other brands like Foot Locker and ...
Friday, May 8, 2015

Press Release Grader

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Any thoughts about this new press release grader ? Someday, algorithms may replace writers. But we’re not there yet. There’s just too much...
Wednesday, March 11, 2015

Super Weird Campaign

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I am working on something small and fun about what is possibly the weirdest campaign I’ve written about for since starting at ClickZ. Romani...
Monday, March 9, 2015

#WeaselPecker

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I’m writing a piece on the #WeaselPecker meme on Twitter (the weasel riding on a woodpecker). Adobe initially fanned the flames (“Photoshop...
Tuesday, February 17, 2015

A-Rod’s Apology

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I thought you might have some thoughts on Alex Rodriguez's handwritten apology, released today. I'm trying to write a piece dissecti...
Monday, January 12, 2015

Twitter Ads

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I’m writing about Twitter today, how they’re selling ads against Tweets embedded on other websites as a way to reach non-Twitter users. If y...
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